Repurposing: Using Established Processes for Creativity and Results
For the second year, renowned evolutionary theorists met at the Massachusetts Institute of Technology (MIT) for the now-annual Festival of Bad Ah-Hoc Hypotheses (BAH-Fest). Here, researchers use traditional scientific methods and processes to develop satirical theories. The winner of the 2014 BAH-Fest presented a theory of how belly fat in middle-aged men evolved for floatation purposes to save his family from drowning.
I read an article by Angela Chin in the December 1, 2014 Wall Street Journal about this event and, aside from being amused, realized that there is a deeper lesson in this event—the repurposing of traditional methods for creativity and refinement.
In business, we have the tendency to take ourselves too seriously and often become unilaterally focused on a single objective—or the bottom line—that we miss the bigger picture.
Researchers and scientists often fall prey to this same behavior.
BAH-Fest is a way to shake off the traditional paradigmatic approaches and go back to basics—focusing on the scientific method and presenting sound (albeit satirical) research.
This mental shift to satire, while still remaining true to methodological roots, allows researchers to break from a one-track focus and give a presentation at an event which expands a greater goal of science—to bring about understanding, and, where appropriate, societal change.
I imagine that the “real” work from participants benefits immensely from this creative mental break, and brings about a renewed focus and clarity.
This can be replicated in your organization.
- Where have your employees lost sight of the bigger picture?
- What processes aren’t being followed well and are causing lapses in productivity?
- How can you repurpose a process or system in your organization to unleash creativity?
Think about how you can create an outlet for innovation. By doing so, you can get back to basics and reunite your employees around the bigger goal or vision and expedite forward progress.
Need help? Let’s communicate about it.
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