Jill’s Juicy Bytes: Communication Strategies for Using Technology to Grow Your Business.
Welcome to Jill’s Juicy Bytes!
I’m your host, Jill Schiefelbein, and my expertise is at the intersections of communication, education, and technology. Each month I’ll bring you a different technology or technology category, and provide communication strategies for you to use the technology to grow your business.
This month, we’re talking about live streaming video–what it is, how to capture it, and how to position it to communicate your value. Listen to the full version of Voices of Experience (including Jill’s Juicy Bytes).
Tools Mentioned in this Episode:
Live, Streaming Video Tools
- Google Hangouts
- Facebook Live Video
- YouTube Live
Screen Capture or Video Capture Tools
- Zoom and Blab (built in recording and export/download)
- Google Hangouts (on Air provides recording, otherwise, use screen capture software)
- Facebook Live Video (download immediately after streaming from your mobile device)
- YouTube Live (automatically archives for you)
- Camtasia and Snagit (screen capture and screen recording software for everything else)
Sample Video Page for Your Website
Every video you do can have it’s own page to help you optimize for SEO (search engine optimization) and for you to promote.
This page has some key elements (click on image for larger view):
Description–overview of video, about one paragraph, can also be what you use in YouTube if you post there
Embedded Video–either host on your site, or on YouTube, Vimeo, or another provider and embed
Questions Answered–this is SEO gold! What are the questions this video will answer for your audience. People search in questions!
Transcript–this is the transcript of your video. If it’s short (1-2 minutes) you can put it on the page. If not, you can format it nicely as a PDF and upload that and link to it.
This month, we’re talking about SEO–Search Engine Optimization–what it is, how it has evolved, and how this impacts how you position your content online. Listen to the full version of Voices of Experience (including Jill’s Juicy Bytes).
YOUR AUDIENCE SEARCHES IN TERMS OF QUESTIONS
Don’t just focus on keywords, focus on questions. Communicate via questions–your audience has questions, they want answers. Change your SEO strategy to reflect that. Use questions in your titles, your descriptions, and your content.
THINK ABOUT THE Questions YOU ANSWER
What are the biggest problems that you solve and what are the biggest questions that your audience has? What are their pain points? What are they actually asking (especially when nobody else is around)?
USE THIS: WHAT QUESTIONS DOES THIS VIDEO ANSWER?
For every video you create and post, make sure you have, somewhere in your description, a list of questions that your video answers. This is a great way to enhance your SEO strategy and make your content easier to find.
WANT TO USE YOUTUBE BETTER?
Want to know other strategies for positioning your videos on YouTube? I have a webinar recording that I’m happy to share. Just shoot me an email and I’ll get it to you: firstname.lastname@example.org
What are the basics you need to not look like an idiot when it comes to social media and technology? Listen to this segment to learn more (around 29:00 mark). Here’s the full VOE for November.
- Know what your audience is using.
- Use it consistently.
- One cannot not communicate–if you’re using a social media profile that you’re not keeping current, that communicates (and not in a good way).
This month I share some insights about analytics. Yes, I get my geek on. I freaking love data. And when you know how to examine data strategically, it can love you back. Check out the full VOE show for December. I’m on with “data for dollars” at about the 19 minute mark.
Listen to your data.
“Data is how you listen to your audience when they can’t speak to you directly.” @dynamicjill
FYI: From 2014 to 2015, the amount of “how to” searches increased by 70%.
Four tools to use to see what questions your audience is asking:
To kick off the new year (and my personal theme, simplify) I work to demystify those valuable retargeting pixels that you hear people talking about in terms of online advertising, specifically Facebook ads. Enjoy the full January/February Voices of Experience.
Here’s a useful site for understanding more about generating and using the FB pixel: https://www.facebook.com/business/learn/facebook-ads-reach-existing-customers
Taking a single interview and turning it into dozens of pieces of content. Bam! Check out the recording at March Voices of Experience
Here’s the graphic promised :)
And the tech I use for these awesome things are:
(1) rev.com for transcription services: love them, just $1 a minute of audio or video, 12-24 hour turn around, they’re awesome
(2) zoom.us for video conferencing and recording (if you want a FREE three month free premium trial, I can hook you up–send me an email and I’ll do it)
How can you keep track of your media and podcast appearances and keep them at top of mind? Find out how to leverage your interview efforts in this April Voices of Experience
Download the Media Apperances Spreadsheet
When people are searching, they’re searching for answers to questions. How do you create content to answer these questions? Learn a quick tip on May Voices of Experience
Produce content SUPER fast by using an interview strategy. This episode talks about how.
And how to crowd source content for your business using cool technologies. (An example of how one NSA member used this strategy to help write her book and get promotional materials is included in the episode.)
- June/July 2017