How to Mess Up a Business Speaking Opportunity
Speaking at events is a major opportunity to market your business and establish your expertise, thought leadership and credibility. It’s also a potentially huge revenue stream for your business. I make a sizable portion of my income getting paid to speak. When I first started, though, I was speaking to grow my business.
I see companies spending money to secure stage time at conferences and sending employees to advocate on their behalf in breakout sessions. I see entrepreneurs and business owners presenting at events, trying to grow their clientele. And, in more cases than not, I see most of these opportunities either blown, or not nearly as impactful and effective as they could be.
Speakers who really know their sh*t and who are willing to get out there, be vulnerable and make a true connection with their audience by providing real value, have a major opportunity to draw leads and convert them into paying clients — leaving the others in the dust.
When it comes down to driving action based on a speech or presentation, here’s the straight-to-the-point fact. If you don’t excite me when you’re on stage, I seriously doubt your ability to entice me off stage. Moreover, if you don’t make some sort of a mental or emotional connection with me on stage, there’s no way I’m wasting my time connecting with you offstage.
That may sound harsh, but it’s the truth. And it’s not just me.
Want to make that connection? I’m going to tell you what not to do. Here are five surefire ways to blow a speaking opportunity, and ways avoid them.
For the rest of the article, including details of the five biggest mistakes, view the original source on Entrepreneur https://www.entrepreneur.com/article/284080
1. Trying to be someone else.
2. Thinking you’re important.
3. Hiding behind a podium or script.
4. Arbitrary statistics and quotes.
5. Failing to plan your opening and closing.
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