How Andy Warhol’s Sketch Inspires My Business
In 1962 Andy Warhol did a pencil and paper sketch of his now-famous Campbell’s soup can rendering. He then went onto duplicate key elements of this sketch onto 32 canvases which are now prominently displayed at the Museum of Modern Art in New York City. In this exhibit, the pieces are displayed along a single shelf lining four walls of a room–which is meant to mimic the cans’ placement on what could be a grocery store shelf.
But the canvases are not always displayed in the way they were originally intended.
Typically, when these pieces are on display at MoMA they are arranged as you see in the image on the right–in four rows of eight cans.
Regardless of how they are displayed, these cans hold a sort of fascination for me. Many debate whether or not to call these works “art” or if they are rather just visual transmissions of information. To me it matters not.
To me, it’s about the experience of how you can take a single object–in this case a soup can–and translate it into many different forms. For Warhol, it was all about how he interpreted the soup can and decided how to manifest his interpretation into something tangible.
And it all started with a sketch.
Often sketches are blue prints for great things to come. They’re created in a medium that is easily malleable, erasable, and disposable. Discarding these sketches, though, can be a costly mistake.
As I’m staring at this 1962 sketch my mind wanders: What are the sketches in my business? What ideas did I map out but discard because they didn’t immediately turn a profit? Are there key elements in my sketches that can be duplicated, rearranged, or re-purposed?
If you go back and look at all of the sketches that you’ve done for your business, there are likely key elements in there that are, like Warhol’s soup cans, worthy of replication.
The challenge is to find those elements, put them on your own canvas, and display them in a way that makes people want to engage with you and your work.
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