Do Your Research: Know Your Audience Before You Sell
Sales is a numbers game. Unfortunately, some sales people get caught up in the numbers and fail to do the slightest bit of due diligence research before picking up the phone or clicking “send” on an email. This contribution to Entrepreneur.com talks about an experience I had with a sales person who clearly didn’t do his research or know his audience. A lesson to us all!
Know your audience, do your due diligence research, and communicate what you know so you can create a platform for building a long-term relationship. It seems obvious, but it’s often overlooked.
Published September 11, 2015 on Entrepreneur.com https://www.entrepreneur.com/article/250453This entry was posted in Communication, Customer Service, Sales. Bookmark the permalink.