Define Your Brand: Pick Your Parking Spot
You’re starting a business. You know what you’re good at. And of course everyone can use it, right?
A common mistake that many entrepreneurs make is starting out too broad. This entrepreneur herself is not immune to that mistake. In fact, I’ve made it multiple times in different forms before settling on where I now target my marketing efforts. However, many of us fall prey to the fear of missing out, thinking that if we don’t spread out over a broad area we’re going to be skipping opportunities. In 3 Steps to Defining Your Space I provide detailed advice of how to stop thinking about your business as a highway and think about it as a parking spot.
But if you really want to differentiate yourself—if you want to claim an area where only you can land, a lane is the start, but it’s not enough.
Screw the lane. Pick a parking spot.
Multiple people—multiple businesses—can travel down the same lane. But only you can own your parking spot.
If you want to find out how to do the following steps, be sure to read the article, originally published on entrepreneur.com on November 9, 2015: https://www.entrepreneur.com/article/252549
- Step 1: Pick Your Lane
- Step 2: Define Yourself
- Step 3: Locate Your Impact Area
This entry was posted in Business Development, Communication, Entrepreneur, Entrepreneurial Thinking, Marketing, Sales. Bookmark the permalink.