Cool Innovations in Digital Marketing
Attending SXSW you expect to see a lot of cool stuff. What you don’t expect to see, though, is avocados. But this year Avocados from Mexico–the marketing arm that represents the Hass Avocado Importers–took center stage with some unique and delicious innovations. And I was fortunate enough to be there to chat with the minds behind the creative efforts.
Check out these two articles at entrepreneur.com to learn more about the efforts and get a boost of inspiration for your next collaboration. The second one, especially, provides unique insights for digital marketers.
Guacamole and Music Make for a Delicious Combination at SXSW: https://www.entrepreneur.com/article/272702
Combine more than 60,000 hungry SXSW attendees who will come through SouthBites, free samples and musicians who want to expand their reach and you have a recipe for collaborative success.
Results are In: #GuacNRoll was the Most Popular SXSW Hashtag: https://www.entrepreneur.com/article/272906
“There is no paid media stronger than human influence. Our strategy in the digital conversation is focused around social influencers and leveraging brand ambassadors. By engaging attendees inside and outside of SXSW with a common hashtag, and partnering with musicians at SXSW in our Guacamole Showdown, we were able to do this at a high level that achieved a wide reach,” says Ivonne Kinser, Director of Digital Strategy at AFM.
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