How to Write Content and Descriptions That Get Discovered

Writing great content is important. When people find your content, it needs to be useful, provide great value, and be enjoyable to consume. But how do people find your content in the first place? The secret: You have to know how to write copy for both humans and computers.

On February 25th at the Global Speakers Summit in Auckland, New Zealand, this was the topic of one of two sessions I was asked to present. Unfortunately, family circumstances kept me from traveling, but thanks to the organizers, I was able to deliver the content virtually with the help of my friend and innovation speaker Christian Buchholz.

Here’s the recording of the session for those who want to learn more about the strategies behind creating content that can be enjoyed by humans and is searchable by computers.

Want to get a worksheet that will help you analyze your YouTube channel and make better descriptions? Here’s a free download.

How to Get Great Video Testimonials After a Speech, Workshop, or Performance

Video is powerful. We know its power in marketing and conversion. We know it can help educate and help inspire. And we know that if we can capture video of others sharing a recommendation or testimonial about our work, that it will go a long way towards social proof and credibility.

On February 25th at the Global Speakers Summit in Auckland, New Zealand, this was the topic of one of two sessions I was asked to present. Unfortunately, family circumstances kept me from traveling, but thanks to the organizers, I was able to deliver the content virtually with the help of my friend and brilliant speaker Ilja Grzeskowitz.

Here’s the recording of the session for those who want to learn more about the technologies and tools used to create effective video content, and nine questions you can ask that will lead to stellar video testimonials.

For a list of tools and technologies I use to make videos, check out my previous post on Video and Livestream Production Equipment: What’s in My Fanny Pack

Dynamic Communication: First Impressions and Digital Footprints with Sylvie di Giusto

In this Dynamic Communication interview, author Jill Schiefelbein chats with Sylvie di Giusto, founder of Executive Image consulting and author of The Image of Leadership, who gives a tip that can help you lead your business. If you want to really understand how your image can help you get more business, or how it’s hurting your chances at gaining your next opportunity, watch this video.

  • What are the four components that make up your image?
  • How are image and communication related?
  • What is a digital footprint and why does it matter?
  • Who is responsible for your digital footprint and online image?

Learn the answer to these questions and more in this video with entrepreneur and professional speaker Sylvie di Giusto.

https://youtube.com/watch?v=ZmqGLlRHPGI%3Flist%3DPLHl2hjtjevty6-2qsCc1EpSrAAD390Tnc

Di Giusto’s interview excerpt is featured in Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business Chapter 2: Don’t Make Things Awkward: Reduce Uncertainty and Proactively Communicate

In this 27-video series, the author of Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content — the full interviews for each of these 27 brilliant minds, by purchasing Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Original post at Entrepreneur: https://www.entrepreneur.com/video/288558

Dynamic Communication: Content Marketing Advice from Jay Baer

In this Dynamic Communication interview, author Jill Schiefelbein chats with Jay Baer, president of Convince and Convert and New York Times bestselling author, who gives a tip that can help you GROW your business. Perfect for entrepreneurs, small businesses, sales teams, marketing teams, content creators and more.

  • Why should you give away free information as a business content marketing strategy?
  • What marketing strategies work to grow a business?
  • How do I use content marketing to increase sales?

Learn the answer to these questions and more in this video with entrepreneur, business owner and all-around-rockstar Jay Baer.

Want to see the full interview with Jay Baer? Learn more below.

Jay’s interview excerpt is featured in Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business Chapter 1: What You Don’t Know Can Hurt You: Perceptions and Reality

https://youtube.com/watch?v=bfAlE0aDfbY

In this 27-video series, the author of Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12+ hours of content — the full interviews for each of these 27 brilliant minds — by purchasing Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Original post at Entrepreneur: https://www.entrepreneur.com/video/288425

Dynamic Communication: 27 Videos with Actionable Advice

If you’ve been following this site, first, you’re a smart cookie. Second, THANK YOU for using this content to help you improve your business and life. And finally, you’re in for a treat!

Starting in January I’ll be releasing new video excerpts from interviews for my new book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business (March 2017, Entrepreneur Press).

These are sneak peeks of some content in the book. And of the 12+ hours of interview content that’s available if you purchase the book and sign up for the BOOK BONUSES at dynamiccommunicationbook.com

Stay tuned for more great content, from super smart and savvy people, from me, to you!

How to Mess Up a Business Speaking Opportunity

Speaking at events is a major opportunity to market your business and establish your expertise, thought leadership and credibility. It’s also a potentially huge revenue stream for your business. I make a sizable portion of my income getting paid to speak. When I first started, though, I was speaking to grow my business.

I see companies spending money to secure stage time at conferences and sending employees to advocate on their behalf in breakout sessions. I see entrepreneurs and business owners presenting at events, trying to grow their clientele. And, in more cases than not, I see most of these opportunities either blown, or not nearly as impactful and effective as they could be.

Speakers who really know their sh*t and who are willing to get out there, be vulnerable and make a true connection with their audience by providing real value, have a major opportunity to draw leads and convert them into paying clients — leaving the others in the dust.

When it comes down to driving action based on a speech or presentation, here’s the straight-to-the-point fact. If you don’t excite me when you’re on stage, I seriously doubt your ability to entice me off stage. Moreover, if you don’t make some sort of a mental or emotional connection with me on stage, there’s no way I’m wasting my time connecting with you offstage.

That may sound harsh, but it’s the truth. And it’s not just me.

Want to make that connection? I’m going to tell you what not to do. Here are five surefire ways to blow a speaking opportunity, and ways avoid them.

For the rest of the article, including details of the five biggest mistakes, view the original source on Entrepreneur https://www.entrepreneur.com/article/284080

If you want some help being on stage, look at these videos to help you be a better public speaker and gain presentation skills.

1. Trying to be someone else.

2. Thinking you’re important.

3. Hiding behind a podium or script.

4. Arbitrary statistics and quotes.

5. Failing to plan your opening and closing.

Are You Livestreaming Wrong?

Live-streaming — the process of broadcasting in real time, via the internet, video of some product or event involving your business — isn’t for everyone.

A lot of people make the costly error of going live prematurely or without a plan just to try out the “shiny new toy” in the room. I’ve even known entrepreneurs who have tried out this new-ish channel just to see how many viewers they could attract in a short period.

In essence, they were looking for an ego boost.

Don’t do this! It can hurt your brand more than help. If your live-stream focus isn’t on the consumer — your audience — you’re already losing their hearts and minds. And both are needed to convert a sale. So, to convert for sales, do you or don’t you stream? That’s the question. And, is live-streaming a risk you want to take?

Follow these rules to make sure this channel works for, instead of against, your business.

See the full article, including quotes from super-smart guys Scott Stratten and Jay Baer on Entrepreneur: https://www.entrepreneur.com/article/281074

1. Don’t live-stream to boost or feed your ego.

2. Don’t livestream to talk about what you do or what you’re selling.

3. Don’t livestream without a plan or goals.

4. Don’t live-stream without understanding the composition of the shot.

5. Don’t live-stream without a purpose.

6. Don’t livestream unless you know all, and have communicated with, the players.

7. Don’t use a live-stream unless it fits into the bigger picture.

8. Don’t live-stream without a follow-up or post-production plan.

Communication + Education + Technology = Dynamic Results

In an information economy simply communicating to your potential and existing customers is no longer enough. With so many potential solutions, consumers are overwhelmed by choice, especially in the SaaS and Cloud-Based Solutions space. How do you differentiate yourself?

The answer: Consumer Efficacy.

By combining communication, education, and technology, Jill Schiefelbein creates customized solutions for your business. Whether your challenge is initial sales, increasing usage and adoption rates among current users, or retaining customers in subscription-based models, Jill can help.

Through a unique understanding of how humans interact with technology and how people learn, Jill examines your business and creates communication strategies aimed at enhancing the bottom line.

Want to learn more? Contact us for an brief analysis.

jill@thedynamiccommunicator.com

+1-480-280-9303

Millennial Employee Retention Hacks: Equity is Important

Companies of all sizes and industries face turnover costs. With the growing number of millennial employees in the workforce, many businesses are feeling the impact of the decreased average tenure this generation brings to the table. In this article for Entrepreneur.com I explore how you can better retain millennial employees through a framework of workplace equity. Understanding these principles will allow managers to communicate more effectively to this generation and also engage them more meaningfully.

Retaining top talent starts with creating an equitable workplace.

Instilling workplace equity involves cultivating an environment where employees are treated fairly by management and, in turn, employees treat management fairly. It seems obvious. We’ve heard something similar since childhood—The Golden Rule. But what may seem obvious in principle is often not so apparent in practice.

Published August 14, 2015 on Entrepreneur.com https://www.entrepreneur.com/article/249548