How to Create Videos that Sell without Selling

In this Dynamic Communication interview, author Jill Schiefelbein chats with Alex Charfen, CEO of Charfen, who gives a tip that can help you grow your business. Perfect for entrepreneurs, small businesses, sales teams, marketing teams, livestreamers, video creators and more.

  • How is livestreaming different than video marketing?
  • How can you build trust with your audience and form relationships?
  • Why should you not focus on selling in videos and livestreams?

See the interview video clip at: https://www.entrepreneur.com/video/289543

Alex’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

How to Make the Ask, Use Limiters and Close the Sale

In this Dynamic Communication interview, author Jill Schiefelbein chats with Lisa Sasevich, CEO and founder of The Invisible Close, who gives a tip that can help you grow your business. Perfect for entrepreneurs, small businesses, sales teams, pitch creators and more.

  • What’s the biggest mistake people make when it comes to sales?
  • How do you structure your sales ask or sales pitch?
  • What strategies can you use to make sales feel less . . .icky?
  • How do you close more sales?

See the interview video clip at: https://www.entrepreneur.com/video/288807

Lisa’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

How to Keep Customers and Make More Sales

In this Dynamic Communication interview, author Jill Schiefelbein chats with Noah Fleming, founder of Fleming Consulting & Co. and author of Evergreen and The Customer Loyalty Loop, who gives a tip that can help you grow your business. If you want to understand one of the most common mistakes sales and marketing teams make in business that is costing them customers, watch this video.

  • What is the biggest mistake sales teams make?
  • Why do businesses lose customers?
  • How does customer loyalty impact your business?
  • Why are consumer touch-points so important?

See the interview video clip at: https://www.entrepreneur.com/video/288807

Noah’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

Dynamic Communication Book

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Communication is more than words. Successful, DYNAMIC COMMUNICATION is measured by the actions and results that you generate—not the messages you produce.

GROW Your Business

Get 27 actionable strategies that you can implement to grow your business. Each chapter can be read independent of others, so in as little as 10 minutes you get an idea that can change your business.

Lead Your Business

Contributions from top entrepreneurs like Grant Cardone, John Lee Dumas, Jay Baer, Kat Loterzo, Robin Koval, Ekaterina Walter and 20+ more, give you real advice from real success stories.

Manage Your Business

Feedback is the motor oil that keeps your business engine running. Learn how to manage your teams and keep your people innovating with proven communication and engagement strategies.

Strategies to Accelerate Your Business

8 Parts. 27 Strategies. 100% Action.

The Bare Basics

Things you need to understand about communication

Sales Machine/Ninja/Badass

Providing service and growing sales

Marketing that Educates

Creating value-filled, magnetic marketing

Oh the Humanity!

Public communication strategies that help you connect

Speak Out, Speak Up

Giving presentations that inspire action

Inner Workings

How to manage teams, meetings, and get buy-in

Like a Boss

Leading and managing so people want to work for and with you

Retain, Innovate, or Die

Strategies for employee retention and development

Define Your Brand: Pick Your Parking Spot

You’re starting a business. You know what you’re good at. And of course everyone can use it, right?

Wrong.

A common mistake that many entrepreneurs make is starting out too broad. This entrepreneur herself is not immune to that mistake. In fact, I’ve made it multiple times in different forms before settling on where I now target my marketing efforts. However, many of us fall prey to the fear of missing out, thinking that if we don’t spread out over a broad area we’re going to be skipping opportunities. In 3 Steps to Defining Your Space I provide detailed advice of how to stop thinking about your business as a highway and think about it as a parking spot.

But if you really want to differentiate yourself—if you want to claim an area where only you can land, a lane is the start, but it’s not enough.

Screw the lane. Pick a parking spot.

Multiple people—multiple businesses—can travel down the same lane. But only you can own your parking spot.

If you want to find out how to do the following steps, be sure to read the article, originally published on entrepreneur.com on November 9, 2015: https://www.entrepreneur.com/article/252549

  • Step 1: Pick Your Lane
  • Step 2: Define Yourself
  • Step 3: Locate Your Impact Area

Communication + Education + Technology = Dynamic Results

In an information economy simply communicating to your potential and existing customers is no longer enough. With so many potential solutions, consumers are overwhelmed by choice, especially in the SaaS and Cloud-Based Solutions space. How do you differentiate yourself?

The answer: Consumer Efficacy.

By combining communication, education, and technology, Jill Schiefelbein creates customized solutions for your business. Whether your challenge is initial sales, increasing usage and adoption rates among current users, or retaining customers in subscription-based models, Jill can help.

Through a unique understanding of how humans interact with technology and how people learn, Jill examines your business and creates communication strategies aimed at enhancing the bottom line.

Want to learn more? Contact us for an brief analysis.

jill@thedynamiccommunicator.com

+1-480-280-9303

Creating Conversational Videos that Sell

Anyone who knows me knows I’m a fan of video–conceptualizing video, creating video, and profiting from video. It’s easier than ever to create your own videos now, needing nothing more than your phone. However there are some key tips to keep in mind when creating video if you want to be more than just a talking head. This article on Entrepreneur.com gives you four clear tips to use on your next video shoot.

Making a video that’s all you come off as not all about you is a challenge. If you use videos in any part of your business—be it for marketing, relationship management, staff communication, or training and development, make your talking head videos more conversational.

Published October 9, 2015 on Entrepreneur.com https://www.entrepreneur.com/article/251483

Capture Leads, Increase Sales, and Create an Additional Revenue Stream with Webinars

In my world, there are three types of webinars that you can use in your business. The first, the lead generation webinar, is where you are running a free webinar to get information and then sell something during/after the webinar. The second, a one-off webinar, is where you charge a set amount for a single webinar and then there are no other promises. The third, a webinar series, is like a master class where you can run multiple webinars as part of a bigger process or picture. Check out my article at Entrepreneur.com which breaks these down even further.

A webinar is a LIVE, interactive seminar done online. It’s a way for you to captivate and engage an audience. It’s a venue for interaction where you can gain valuable insights from your audience or help them come to valuable insights of their own.

Webinars are a great way to capture leads, increase sales and, my favorite, provide an additional revenue stream.

Published September 25, 2015 on Entrepreneur.com https://www.entrepreneur.com/article/250980

Do Your Research: Know Your Audience Before You Sell

Sales is a numbers game. Unfortunately, some sales people get caught up in the numbers and fail to do the slightest bit of due diligence research before picking up the phone or clicking “send” on an email. This contribution to Entrepreneur.com talks about an experience I had with a sales person who clearly didn’t do his research or know his audience. A lesson to us all!

Know your audience, do your due diligence research, and communicate what you know so you can create a platform for building a long-term relationship. It seems obvious, but it’s often overlooked.

Published September 11, 2015 on Entrepreneur.com https://www.entrepreneur.com/article/250453

Developing Employees on Different Paths: The Principle of Equifinality

The idea of equifinality means that there are many paths to the same end—there are multiple ways to reach a final goal.

Think of navigating in New York City from Times Square to Lincoln Center. There are many different ways you can get from point A to point B, and many different methods of transportation to get you between points. Depending on traffic, subway schedules, weather, and other assorted factors, one way is likely faster than the others.

By choosing to take one way over the other—say on this given day it’s a taxi—you’re missing out on many other possible discoveries and observations that walking or taking a bus or subway would have presented.

If you’re focusing on cultivating a culture of innovation and developing your employees, those potential discoveries and observations are key to growth.

A fatal flaw that many managers make is assuming that their ideas or processes are always the best—the most efficient—and therefore need to be continually executed. This assumption (and acting on it) kicks any type intrapreneurial thinking to the curb. In doing so, you’re likely to lose top talent and have trouble retaining employees, especially millennials.

In organizations there are many ways to accomplish a single task. The concept of equifinality is alive and well. Yes, some processes may be more efficient than others, but often times in allowing employees the freedom to chart their own path, new efficiencies emerge.

An employee’s learning process in accomplishing a task is just as important as the task itself.

Here’s an example that applies to sales teams in almost any industry.

Think of a speech, or sales-script, written out word-for-word. If you give this document to ten different employees and tell them they must recite this pitch to-the-letter during all sales conversations, you’d ensure that the words coming out of their mouths were exact. But in doing so you’d be missing out on significant opportunities to develop individual delivery skills, provide employees ownership over their scripts, cater to a customer’s unique needs, and cultivate sustainable relationships between your sales force and potential clients.

How can you use the principle of equifinality to develop your employees? If you’re not sure, let’s have a conversation.

Note: In a previous blog I talked about three phrases that leaders should never use if they want to encourage innovation and participation. One of these phrases, “That’s now how we do things around here,” is very applicable to this post.