Dynamic Communication Book

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Communication is more than words. Successful, DYNAMIC COMMUNICATION is measured by the actions and results that you generate—not the messages you produce.

GROW Your Business

Get 27 actionable strategies that you can implement to grow your business. Each chapter can be read independent of others, so in as little as 10 minutes you get an idea that can change your business.

Lead Your Business

Contributions from top entrepreneurs like Grant Cardone, John Lee Dumas, Jay Baer, Kat Loterzo, Robin Koval, Ekaterina Walter and 20+ more, give you real advice from real success stories.

Manage Your Business

Feedback is the motor oil that keeps your business engine running. Learn how to manage your teams and keep your people innovating with proven communication and engagement strategies.

Strategies to Accelerate Your Business

8 Parts. 27 Strategies. 100% Action.

The Bare Basics

Things you need to understand about communication

Sales Machine/Ninja/Badass

Providing service and growing sales

Marketing that Educates

Creating value-filled, magnetic marketing

Oh the Humanity!

Public communication strategies that help you connect

Speak Out, Speak Up

Giving presentations that inspire action

Inner Workings

How to manage teams, meetings, and get buy-in

Like a Boss

Leading and managing so people want to work for and with you

Retain, Innovate, or Die

Strategies for employee retention and development

Cool Innovations in Digital Marketing

Attending SXSW you expect to see a lot of cool stuff. What you don’t expect to see, though, is avocados. But this year Avocados from Mexico–the marketing arm that represents the Hass Avocado Importers–took center stage with some unique and delicious innovations. And I was fortunate enough to be there to chat with the minds behind the creative efforts.

Check out these two articles at entrepreneur.com to learn more about the efforts and get a boost of inspiration for your next collaboration. The second one, especially, provides unique insights for digital marketers.

Guacamole and Music Make for a Delicious Combination at SXSW: https://www.entrepreneur.com/article/272702

Combine more than 60,000 hungry SXSW attendees who will come through SouthBites, free samples and musicians who want to expand their reach and you have a recipe for collaborative success.

Results are In: #GuacNRoll was the Most Popular SXSW Hashtag: https://www.entrepreneur.com/article/272906

“There is no paid media stronger than human influence. Our strategy in the digital conversation is focused around social influencers and leveraging brand ambassadors. By engaging attendees inside and outside of SXSW with a common hashtag, and partnering with musicians at SXSW in our Guacamole Showdown, we were able to do this at a high level that achieved a wide reach,” says Ivonne Kinser, Director of Digital Strategy at AFM.

The Second-Handshake: How Relationship Building Equals Business Success

If you want to be successful in business, you need to surround yourself with the right people.  But finding the right people to surround yourself with is not an easy task.  Yes, I realize I was a bit repetitive there.  Hear me out.

When we think about surrounding ourselves with the right people, we often think in the perspective of what people can do for us.  However, that’s a short-term outlook.  The real question you should be asking is: “What value can I bring to people?”

If you approach networking and relationship building in this manner, you’re bound to get a second handshake.

What is a second handshake?  I’m glad you asked.

Picture this scenario: You walk into a networking event.  Fresh meat.  Someone immediately approaches you, reaches out to shake your hand, and says (in one breath), “Hi, my name is Jill, I’m the owner of Impromptu Guru, I do public speaking and communication coaching and consulting. What’s your name and what do you do?”  You spurt your scripted answer back. You exchange cards. And you walk away.  There is no second handshake.

Now, picture this scenario: You walk into a networking event.  You go up to someone who looks interesting.  You shake hands and introduce yourselves by name.  You say, “Phil, I’m curious, how did you get into doing what you do?”  And a conversation ensues—the foundation of a relationship is laid.  After about five minutes you’ve learned that you both left corporate jobs to go it on your own.  You have something in common.  And you both genuinely enjoyed the conversation to the point that when you start to walk away, he extends his hand and gives you a second handshake.  Success!

It’s these conversations—these second handshakes—that are the foundation of relationships that can be mutually beneficial.  The relationships that allow you to surround yourself with the right people.  The relationships that lead to business success.

Learn more about the second handshake, and the two other keys for relationship building by listening to “Communication and Relationship Building” on “Communication Nation” http://www.voiceamerica.com/episode/68213/communication-and-relationship-building

Note: In a previous life (way back in 2013) I had a radio show on Voice America’s Talk Radio Network. You can now get all of the Communication Nation with Jill Schiefelbein show episodes on iTunes.

Masterminding Tips: Creating Your Own Advisory Board

Forming a mastermind is one of the best decisions I’ve ever made in my business. This collection of five people, who are now my informal board of advisors (and, quite frankly, the business family that I choose for myself), helps me examine, create, and process opportunities. After a two-day intensive retreat I decided to put down the secrets to our success in an article. In this article on Entrepreneur.com I give you A No-BS Framework to Having an Effective Mastermind Group, including eleven steps that you can use to run a group of your own.

When done well, a mastermind is a valuable investment of time and energy. A mastermind serves as an advisory board, and provides different perspectives for solving business challenges. A mastermind group becomes the first call when questions arise, when you want to celebrate a success, or when you flat out have a crap day.

Published October 21, 2015 on Entrepreneur.com https://www.entrepreneur.com/article/251845