How to Create Videos that Sell without Selling

In this Dynamic Communication interview, author Jill Schiefelbein chats with Alex Charfen, CEO of Charfen, who gives a tip that can help you grow your business. Perfect for entrepreneurs, small businesses, sales teams, marketing teams, livestreamers, video creators and more.

  • How is livestreaming different than video marketing?
  • How can you build trust with your audience and form relationships?
  • Why should you not focus on selling in videos and livestreams?

See the interview video clip at: https://www.entrepreneur.com/video/289543

Alex’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

How to Manage Unhappy Customers

In this Dynamic Communication interview, author Jill Schiefelbein chats with Eric Yuan, CEO and founder of Zoom, who gives a tip that can help you manage your business. Perfect for entrepreneurs, small businesses, sales teams, customer service departments, project managers and more.

  • How do you deliver happiness to your customers?
  • How can a CEO listen to his or her customers and respond to concerns?
  • What are some best practices for managing feedback?
  • Why might getting rid of project managers be a good idea for customer service?

See the interview video clip at: https://www.entrepreneur.com/video/289427

Eric’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

How to Make the Ask, Use Limiters and Close the Sale

In this Dynamic Communication interview, author Jill Schiefelbein chats with Lisa Sasevich, CEO and founder of The Invisible Close, who gives a tip that can help you grow your business. Perfect for entrepreneurs, small businesses, sales teams, pitch creators and more.

  • What’s the biggest mistake people make when it comes to sales?
  • How do you structure your sales ask or sales pitch?
  • What strategies can you use to make sales feel less . . .icky?
  • How do you close more sales?

See the interview video clip at: https://www.entrepreneur.com/video/288807

Lisa’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

How to Keep Customers and Make More Sales

In this Dynamic Communication interview, author Jill Schiefelbein chats with Noah Fleming, founder of Fleming Consulting & Co. and author of Evergreen and The Customer Loyalty Loop, who gives a tip that can help you grow your business. If you want to understand one of the most common mistakes sales and marketing teams make in business that is costing them customers, watch this video.

  • What is the biggest mistake sales teams make?
  • Why do businesses lose customers?
  • How does customer loyalty impact your business?
  • Why are consumer touch-points so important?

See the interview video clip at: https://www.entrepreneur.com/video/288807

Noah’s interview is one of 27 featured in Jill’s latest book: Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business available at Amazon, Barnes & Noble, and iBooks.

Dynamic Communication Book

GET YOUR COPY TODAY!

 

Communication is more than words. Successful, DYNAMIC COMMUNICATION is measured by the actions and results that you generate—not the messages you produce.

GROW Your Business

Get 27 actionable strategies that you can implement to grow your business. Each chapter can be read independent of others, so in as little as 10 minutes you get an idea that can change your business.

Lead Your Business

Contributions from top entrepreneurs like Grant Cardone, John Lee Dumas, Jay Baer, Kat Loterzo, Robin Koval, Ekaterina Walter and 20+ more, give you real advice from real success stories.

Manage Your Business

Feedback is the motor oil that keeps your business engine running. Learn how to manage your teams and keep your people innovating with proven communication and engagement strategies.

Strategies to Accelerate Your Business

8 Parts. 27 Strategies. 100% Action.

The Bare Basics

Things you need to understand about communication

Sales Machine/Ninja/Badass

Providing service and growing sales

Marketing that Educates

Creating value-filled, magnetic marketing

Oh the Humanity!

Public communication strategies that help you connect

Speak Out, Speak Up

Giving presentations that inspire action

Inner Workings

How to manage teams, meetings, and get buy-in

Like a Boss

Leading and managing so people want to work for and with you

Retain, Innovate, or Die

Strategies for employee retention and development

Jill’s Juicy Bytes: Visual Communication and Retaining Design in Office 365 PowerPoint

Have you ever created a brilliant PowerPoint presentation, sent it off to a client or uploaded it into a webinar system, only to find out that your branding and design integrity were no longer present?

Here’s a hack for you to fix that problem.

Save your PPT slides as images and then create a new file, what I call the LOAD version (which is the version the client, the system, or you will LOAD for your presentation), and create a slide deck where your brand, design, and custom fonts or illustrations all maintain the original look and feel.


Check out Jill’s Juicy Bytes as a featured segment on the National Speakers Association’s Voices of Experience and the accompanying site with even more tech tips and tricks and strategies combining communication, education, and technology.

Communicating with Millennial Employees: Four Strategies for Success

Communicating well takes effort. You need to understand the backgrounds of all parties involved, establish expectations, present the message in a way that your audience will understand, and motivate people to act. Many leaders and managers are good at the middle two portions, but having the finesse and understanding to not only understand the people you are communicating with but also how to motivate them is quite the challenge. And within the growing workplace Millennial population, many in senior positions are struggling to understand inter-generational differences. In February I had the pleasure of attending a panel on retaining millennial talent produced by Grovo–a cool company that focuses on learning and employee development. Combining the knowledge from the four panelists (all quoted in the article) and my own personal experiences teaching, I created 4 Strategies to Connect with Millennials.

In 2020 millennials will account for 50% of the US workforce. On average, millennials stay in a company for two years. This high turnover cost is negatively impacting many organizations’ bottom line.

Original article published April 21, 2016 on entrepreneur.com https://www.entrepreneur.com/article/270658

Cool Innovations in Digital Marketing

Attending SXSW you expect to see a lot of cool stuff. What you don’t expect to see, though, is avocados. But this year Avocados from Mexico–the marketing arm that represents the Hass Avocado Importers–took center stage with some unique and delicious innovations. And I was fortunate enough to be there to chat with the minds behind the creative efforts.

Check out these two articles at entrepreneur.com to learn more about the efforts and get a boost of inspiration for your next collaboration. The second one, especially, provides unique insights for digital marketers.

Guacamole and Music Make for a Delicious Combination at SXSW: https://www.entrepreneur.com/article/272702

Combine more than 60,000 hungry SXSW attendees who will come through SouthBites, free samples and musicians who want to expand their reach and you have a recipe for collaborative success.

Results are In: #GuacNRoll was the Most Popular SXSW Hashtag: https://www.entrepreneur.com/article/272906

“There is no paid media stronger than human influence. Our strategy in the digital conversation is focused around social influencers and leveraging brand ambassadors. By engaging attendees inside and outside of SXSW with a common hashtag, and partnering with musicians at SXSW in our Guacamole Showdown, we were able to do this at a high level that achieved a wide reach,” says Ivonne Kinser, Director of Digital Strategy at AFM.

Define Your Brand: Pick Your Parking Spot

You’re starting a business. You know what you’re good at. And of course everyone can use it, right?

Wrong.

A common mistake that many entrepreneurs make is starting out too broad. This entrepreneur herself is not immune to that mistake. In fact, I’ve made it multiple times in different forms before settling on where I now target my marketing efforts. However, many of us fall prey to the fear of missing out, thinking that if we don’t spread out over a broad area we’re going to be skipping opportunities. In 3 Steps to Defining Your Space I provide detailed advice of how to stop thinking about your business as a highway and think about it as a parking spot.

But if you really want to differentiate yourself—if you want to claim an area where only you can land, a lane is the start, but it’s not enough.

Screw the lane. Pick a parking spot.

Multiple people—multiple businesses—can travel down the same lane. But only you can own your parking spot.

If you want to find out how to do the following steps, be sure to read the article, originally published on entrepreneur.com on November 9, 2015: https://www.entrepreneur.com/article/252549

  • Step 1: Pick Your Lane
  • Step 2: Define Yourself
  • Step 3: Locate Your Impact Area

Communication + Education + Technology = Dynamic Results

In an information economy simply communicating to your potential and existing customers is no longer enough. With so many potential solutions, consumers are overwhelmed by choice, especially in the SaaS and Cloud-Based Solutions space. How do you differentiate yourself?

The answer: Consumer Efficacy.

By combining communication, education, and technology, Jill Schiefelbein creates customized solutions for your business. Whether your challenge is initial sales, increasing usage and adoption rates among current users, or retaining customers in subscription-based models, Jill can help.

Through a unique understanding of how humans interact with technology and how people learn, Jill examines your business and creates communication strategies aimed at enhancing the bottom line.

Want to learn more? Contact us for an brief analysis.

jill@thedynamiccommunicator.com

+1-480-280-9303