Back to Basics—Building Value, Achieving Buy-In, and Cultivating Community
Recently J.C. Penny Co. named a new CEO to lead it out of its sales decline. Marvin Ellison, formerly of Home Depot Inc. and Target Corp affiliation, will take over the role and plans to build a solid operations base moving into the next fiscal year, diversifying from the company’s previous three-year focus on making the chain more “hip” to instead focusing on the “nuts and bolts of retailing rather than flashy merchandising.”
Companies that chase trends that vastly differ from their roots often find themselves in this regressive, rebuilding situation.
Getting back to basics is something that leaders need to regularly consider. It’s easy to get caught up in the flashy objects, the newest marketing trend, or the latest technology.
When you get back to basics—back to the foundations of what makes your company, department or office unique—you reinforce the mission, support the vision, and build community.
Think of what you have done lately to get back to basics. Can your employees reference your mission statement? Does your team know the company’s vision? Do your customers feel like they are a part of your community?
These business basics aren’t going away.
The principles of building a solid value base, getting buy-in from your employees, and cultivating a community of advocates around your products and services are what sustain businesses over time. While they may manifest in flashy merchandising techniques or the latest snap-pin-book-twit-agrams, it’s not the manifestation that matters—it’s the core message behind the company and the people who support it that have the staying power.This entry was posted in Business Foundations, Communication, Leadership, Mission and Vision. Bookmark the permalink.