Are You Livestreaming Wrong?
Live-streaming — the process of broadcasting in real time, via the internet, video of some product or event involving your business — isn’t for everyone.
A lot of people make the costly error of going live prematurely or without a plan just to try out the “shiny new toy” in the room. I’ve even known entrepreneurs who have tried out this new-ish channel just to see how many viewers they could attract in a short period.
In essence, they were looking for an ego boost.
Don’t do this! It can hurt your brand more than help. If your live-stream focus isn’t on the consumer — your audience — you’re already losing their hearts and minds. And both are needed to convert a sale. So, to convert for sales, do you or don’t you stream? That’s the question. And, is live-streaming a risk you want to take?
Follow these rules to make sure this channel works for, instead of against, your business.
See the full article, including quotes from super-smart guys Scott Stratten and Jay Baer on Entrepreneur: https://www.entrepreneur.com/article/281074
1. Don’t live-stream to boost or feed your ego.
2. Don’t livestream to talk about what you do or what you’re selling.
3. Don’t livestream without a plan or goals.
4. Don’t live-stream without understanding the composition of the shot.
5. Don’t live-stream without a purpose.
6. Don’t livestream unless you know all, and have communicated with, the players.
7. Don’t use a live-stream unless it fits into the bigger picture.
8. Don’t live-stream without a follow-up or post-production plan.
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